Lebron James embraces his inner George Costanza, pitches TV show to NBC

LeBron James is taking his talents to NBC, in hopes of making a splash on the prime-time TV scene.

By Neil Harrington

LeBron James rules the NBA with an iron fist and looks to lock a firm grip on the TV-scene as well — with attempts of expanding his kingdom to the sitcom world.

SpringHill Entertainment, one of multiple media collaborations of LeBron James, has sold a script to NBC for a sitcom inspired by the life of Philadelphia 76ers star Ben Simmons, titled Brotherly Love. 

Let’s hope that LeBron doesn’t get greedy, as George Costanza did when negotiating with NBC back in the day. Thankfully, LeBron already has his own private jet that exceeds that of Ted Danson, so talks should go rather smoothly.

Quite contrary to Seinfeld’s “show about nothing” routine, LeBron James has a specific vision in mind for NBC.

According to Deadline Hollywood, the premise for Brother Love is:

Written by Kang’s brother, Patrick Kang, and Michael Levin, Brotherly Love is inspired by the life of Ben Simmons and centers on a unique sibling relationship within a multi-ethnic family. Together, they pursue their dreams while navigating life in the spotlight in Philadelphia, a passionate city where sports is in your blood, and your blood is always boiling.

There’s a show, that’s a show — well, at least aspirations of a pilot-episode, for starters. NBC and LeBron James are in the early stages of their negotiations, and who knows if the script will amount to anything beyond one episode, but this sounds very promising.

As of now, James and Simmons will not be featured in the show; but would be wise to make subtle cameos from time to time, as Larry David did on Seinfeld during its heyday as the show’s co-creator and writer.

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What we do know for certain is that LeBron’s move to Hollywood exceeds far beyond basketball and he’s undoubtedly aspiring to be King of not only Los Angeles, but the entire globe. LeBron James is sure living his best life now, isn’t he?